btrax is a cross‐cultural branding and marketing agency with clients ranging from startups to Fortune 100 companies. I was tasked with updating the design of the company's website as part of an effort to improve the user experience and more clearly identify btrax's services to clients.
The previous design often received comments that it was overwhelming with information and didn't clearly explain what the company did. We streamlined information on the home page by reducing everything to only a few sections of short, clear messages. We also wanted to give visitors a better sense of the company's culture with photos of our office and employees. Clients are able to see who exactly they'll work with.
The company's mission and values were also added to the site to aid the effort to help people understand more about the company, along with a list of service categories btrax provides.