Calbee USA

Japanese snack titan, Calbee, enlisted our agency in creating an image for a Western audience at their flagship American shop in San Francisco. 


The effort included branding a new line of crispy snack products named "BeeMee". The name comes from the convergence of the words Calbee + Me.

Working with our team of designers, my tasks were creating the print collateral, digital menus, digital signage, and social media campaigns aimed at 20-something urban living females.