Contraband Coffee

For this school project, I took the idea of the company name and delivered a concept based on the idea of shipments of coffee being smuggled around the great seas.
Using this concept, I designed a stronger logo mark; created a system of labels and coffee bags for regular and premium coffees; and built a gift box. Each element is inspired by the burlap coffee bean sacks and wood shipping crates that are used to import coffee beans from other countries.

This product was selected for the Academy of Art University 2012 Spring Show.

Contraband roasts their beans in-house which are imported from locations around the world. They have a constantly changing selection from new and exotic areas.