Toys 'R' Us Japan

The agency I worked for in 2012, was tasked with redesigning Toys 'R' Us Japan's web sites.  Keeping simplicity and Japanese parents buying for children in mind, we brought the sites more in line with TRU's friendly branding, uncluttered the overall presentation, and increased the ease of browsing, discovering, making wish lists, and created a seamless experience between desktop and mobile.