For this school project, we were tasked with creating an entity, product, or campaign focused on social issues within the Bay Area.

I combined the concepts of smooth plastic and roadways that conveys the purpose of the company.


Plasphalt is a company that processes and converts plastic waste into a long-lasting pavement for public roads in the Bay Area. Through a unique process, Plasphalt combines concrete and plastic bitumen to produce a road surface that both lasts up to 4 years longer than standard asphalt and is water repellent.